Cnfans Finds Spreadsheet
Supreme, the iconic streetwear brand, was founded in 1994New York City. What started as a small skateboarding shop in downtown Manhattan has grown into a global lifestyle brand that transcends fashion, art, and culture. Known for its bold red and white logo, Supreme has become a symbol of urban cool and exclusivity.
Located on Lafayette Street, Supreme’s first store was a modest space that catered primarily to the city’s skateboarding community. Jebbia, who had previously worked at Union NYC, envisioned Supreme as more than just a skate shop. He wanted to create a brand that resonated with the gritty, creative energy of New York City. The store quickly became a hub for skaters, artists, and musicians, fostering a loyal following.
Supreme’s unique approach to product drops played a significant role in its rise to fame. Instead of mass-producing items, the brand releases limited quantities of products, often in collaboration with other big names in fashion, art, and pop culture. From collaborations with NikeLouis VuittonTakashi Murakami, Supreme has managed to stay relevant and desirable.
One of the brand’s defining moments came in 2017, when it announced a groundbreaking collaboration with luxury fashion house Louis Vuitton. The partnership brought streetwear into the high-fashion realm and solidified Supreme’s status as a cultural powerhouse.
Supreme’s influence extends far beyond fashion. The brand has become a cultural icon, representing rebellion, individuality, and authenticity. Its logo, a simple yet striking red rectangle with white lettering, has been plastered on everything from hoodies and skateboards to brick-shaped paperweights and even box cutters.
Over the years, Supreme has cultivated a community of devoted fans who camp outside stores for hours—or even days—to get their hands on the latest drop. This sense of exclusivity has turned the brand into a status symbol, with resale prices often skyrocketing shortly after items sell out.
In 2020, Supreme was acquired by VF Corporation, the parent company of brands like The North Face and Vans, for a staggering $2.1 billion. Despite concerns about the brand losing its underground edge, Supreme has continued to thrive, expanding its presence worldwide while maintaining its core identity.
As it approaches its 30th anniversary, Supreme shows no signs of slowing down. With its finger firmly on the pulse of youth culture, the brand continues to push boundaries and redefine what it means to be a global streetwear icon.