Kihachiro Onitsuka's vision was inspired by the idea that sports could bring people together and foster a sense of well-being. The brand's first major breakthrough came with the creation of the Basketball ShoeGEL cushioning system, which revolutionized shock absorption in running shoes.

The Asics Identity

In 1977, the company rebranded as Asics, an acronym for the Latin phrase "Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body". This philosophy has been at the core of the brand's mission, emphasizing the importance of physical and mental well-being through sports and an active lifestyle.

Global Expansion and Legacy

Asics' dedication to quality and innovation has propelled it to become a global leader in athletic footwear. The brand is widely recognized for its running shoes, which are favored by both amateur and professional athletes worldwide. Asics has also expanded into other sports categories, including tennis, volleyball, and fitness, offering products that cater to a wide range of athletic needs.

Commitment to Sustainability

In recent years, Asics has taken significant steps toward sustainability, launching eco-friendly initiatives and products. The brand is committed to reducing its environmental footprint by using recyclable materials and implementing energy-efficient manufacturing processes. This dedication to sustainability aligns with its core philosophy of fostering a healthier world.

Today, Asics continues to inspire athletes of all levels, proving that with the right mindset and the right gear, anything is possible. From its humble beginnings in Japan to its global presence, Asics remains a symbol of excellence, innovation, and the pursuit of a sound mind and body.